Grains for Good
At King Arthur, we are creating a more sustainable future by focusing on Grains for Good: our commitment to source 100% of our flour from regeneratively grown wheat by 2030.
What is Regenerative Agriculture?
Regenerative agriculture seeks to restore, renew, and enhance natural resources through a range of practices that focus on healthy soils, ecosystems, and farming communities. It’s not just about sustaining our planet, but actively healing it.
We consider regenerative agriculture a step up from sustainability — a way to shift agriculture from being part of the climate problem to being part of the solution. Examples of regenerative agriculture practices include cover cropping and crop rotations, minimizing inputs, no/limited tillage, and affordability and accessibility of crops.
Prioritizes Soil Health
Creates Resilient Ecosystems
Ensures Farming Community Well-Being
Fosters Biodiversity
Sequesters Carbon
We must act now to safeguard our soil
By 2050, 90% of Earth’s topsoil could be jeopardized due to accelerated soil erosion and land degradation from industrial farming practices.* By promoting regenerative farming practices, we have the opportunity to restore and nurture the health of our soil for the benefit of future generations.
Regenerative Agriculture
It's not just about sustaining our planet, but actively healing it.
The Power of Regeneration
The Future of Flour
Our commitment to regenerative agriculture
Let Good Rise
