Terms of Use

Thank you for visiting kingarthurbaking.com; we're sure you'll find lots of interesting and helpful information here. Just to cover our relationship legally, we have to set down some Terms of Use for the site and other online services (collectively, the “Website”) provided by King Arthur Baking Company, Inc., its employees, officers, directors, agents, subsidiaries, and affiliates (collectively “King Arthur Baking”, “we”, “us”, or “our”).

King Arthur Baking provides this website, its constituent webpages, and related websites (together, the “Sites”), and sells products to consumers, all subject to your agreement to these Terms of Use, which are final. By using the Sites, purchasing products from us, and/or registering with us, you represent and warrant that you are of legal age to form a binding contract with King Arthur Baking and meet all of the eligibility requirements in these terms, and you agree to be bound fully by the provisions below, without change, as are published at such time. Please see Section 19, below, for the effective date of these Terms of Use.

These Terms of Use are an enforceable contract between us, which affects our respective legal rights and includes a mandatory individual arbitration requirement in section 4, below.

We recommend you print out a copy of these Terms of Use for your records. Upon request by you or King Arthur Baking, we each agree to sign and provide to each other a signed copy of these Terms of Use.

1. Privacy & Security

Please read our Privacy Policy which is incorporated into these Terms of Use and governs your use of the Sites. By visiting our Sites or purchasing products from us, you agree with and consent to our Privacy Policy, including the information collection, analysis, and usage practices it describes. To the extent there is a conflict between the Privacy Policy and these Terms of Use, these Terms of Use will control to the fullest extent permitted by law.

2. Product Descriptions

Despite our best efforts, we're only human. The site may occasionally contain errors, including incorrect prices, unclear recipe directions, or inaccurate photos. We will make reasonable efforts to correct and update mistakes as we discover them, without notice and without liability for any issues they may have caused prior to their correction. We reserve the right to revoke any stated offer and to correct any error, inaccuracy, or omission (including after an order has been submitted by you or an order confirmation has been sent by us). If a product offered by us is not as described, your sole remedy is to return it to us in unused condition. We also reserve the right to limit the order quantity on any item.

3. Notice to California Residents — Proposition 65

California Proposition 65 requires that special warnings be provided when products contain chemicals known by the State of California to cause cancer, birth defects, or other reproductive harm if the use of those products may cause exposure to those chemicals above specific limits. These warnings relate to some but not all tools, lead crystal glassware, ceramic tableware, tiffany style lamps, and electrical cords. Please call us prior to ordering if you have any questions regarding the safety of these products.

Pursuant to California Civil Code Section 1789.3, King Arthur Baking provides California residents with the following notice: You may report complaints to the Consumer Information Division of the California Department of Consumer Affairs in writing at 1625 North Market Blvd., Suite N 112, Sacramento, CA 95834, or by telephone at (800) 952-5210.

4. Legal Disputes – The Requirement to Arbitrate

King Arthur Baking values its customers and endeavors to resolve customer issues that may arise. If you have a question about a product or purchase, please contact us. On occasion, a third party may be necessary to help us resolve our disputes, and this agreement limits us to arbitration (or small claims court, if a claim qualifies) in all such instances.

You and King Arthur Baking agree that all disputes between us that we cannot resolve informally shall be resolved on an individual basis only by binding arbitration or in small claims court.  

You and King Arthur Baking further agree to waive any and all rights to a trial by jury, to the litigation of disputes in state or federal courts of general jurisdiction, and to participate in any way in a class action/class arbitration, private attorney general action, or otherwise to make or proceed with any claim on a collective or consolidated basis.

This arbitration agreement applies to all agents, attorneys, contractors, subcontractors, service providers, employees, and all others acting for, on behalf of, or under the direction of King Arthur Baking, including all affiliated companies (including, but not limited to, parents, subsidiaries, and sibling corporations). This agreement is binding on you and King Arthur Baking, as well as our respective heirs, successors, and assigns.

You and King Arthur Baking agree that any claim between us involves commerce under, and is governed exclusively by, the Federal Arbitration Act (“FAA”) and federal law, and not by any state or local laws, or the laws of other countries, concerning or purporting to place limits on the availability or scope of arbitration or in any way imposing requirements beyond or inconsistent with those set forth in the FAA. This agreement, however, does not prevent you from bringing any issues to the attention of federal, state, or local agencies.

Arbitration Scope, Rules, and Requirements

There is no judge or jury in arbitration, and discovery and court review of an arbitration award are limited. However, an arbitrator can award on an individual basis the same damages and relief as a court (including injunctive and declaratory relief or statutory damages), and must follow these Terms of Use as a court would.

The arbitration or small claims court action shall occur in the United States in the county or parish in which you reside or at such other location in the United States which may be agreed upon by you and King Arthur Baking. You may also choose to have any arbitration, whether commenced by you or King Arthur Baking, conducted by telephone or based on written submissions only.

The arbitrator has the authority to and shall resolve all claims and issues arising between us, including, but not limited to, international, federal, state, and local statutory, regulatory, constitutional, and common law claims.

This arbitration requirement covers, but is not limited to, any and all claims arising from or related in any way to your use of the Sites, your registration with the Sites, your purchase of or attempt to purchase products from King Arthur Baking, and your communications with King Arthur Baking.

The arbitrator also has the sole authority to and shall address all claims or arguments concerning the formation, legality, and enforceability of this arbitration clause, the scope of this clause, and the arbitrability of any claim or issue arising between us.

Any arbitration will be held before a single neutral arbitrator and will be governed by the Consumer Arbitration Rules and the Consumer Due Process Protocol (collectively, "AAA Rules") of the American Arbitration Association ("AAA") as currently in effect, and as modified by this Agreement, and will be administered by the AAA. The AAA Rules are available online at https://www.adr.org/consumer, by calling the AAA at (800) 778-7879, or by writing to the Notice Address. To the extent that there is a conflict between this clause and the AAA Rules, the arbitrator shall resolve such conflicts , by calling the AAA at (800) 778-7879, or by writing to the Notice Address.

To begin an arbitration proceeding, you must send a letter requesting arbitration and describing your claim to the AAA and to: King Arthur Baking, 58 Billings Farm Road, White River Junction, Vermont 05001. The AAA’s address is: American Arbitration Association Case Filing Services, 1101 Laurel Oak Road, Suite 100, Voorhees, NJ 08043. You may also send a copy to the AAA online at https://www.adr.org.

If you initiate an arbitration, King Arthur Baking will reimburse you for any standard filing fee which may be required under the AAA Rules for claims under $10,000. For claims over $10,000, payment of such fees will be by a separate agreement between you and King Arthur Baking.

If we cannot agree on such payment, the arbitrator will decide how such fees should be paid and by whom. Each party shall be responsible for their own attorneys’ fees except as provided by applicable law or the AAA Rules.

We are committed to providing for dispute resolution at a reasonable cost to consumers consistent with the AAA Rules, and any matters related to such cost, if not agreed to by you and King Arthur Baking, will be decided by the arbitrator.

Supplemental Arbitration Notice For Vermont Residents Only

Only to the extent Vermont law may ultimately be found to apply to some or all of our arbitration agreement, and as to disputes between King Arthur Baking and Vermont residents only, the parties’ understand that a dispute between us may not be subject to arbitration if it involves a question of constitutional or civil rights. You agree that, by accepting these Terms of Use by means provided by the Sites, the arbitration requirement shall be fully enforceable as would an agreement bearing both of our signatures.

5. SMS/Text Programs

By subscribing to King Arthur Baking mobile messaging programs, you agree to receive recurring autodialed marketing messages to the mobile number used at the time of opt in. Message frequency may vary.  Message and data rates may apply. Consent is not required as a condition of purchasing any goods or services. Mobile carriers are not liable for delayed or undelivered messages. These Mobile Terms and Conditions are subject to change at any time without notice.

To learn how King Arthur Baking collects and uses your personal information, please see our Privacy Policy.

King Arthur mobile messages:
Text any advertised KEYWORD to 27820 to receive recurring promotional alerts and messages from King Arthur Baking.

Text STOP to 27820 to opt out. 
Text HELP to 27820, or contact us for assistance.

KingArthurBaking mobile messages:
To sign up to receive alerts about your order from King Arthur Baking, select the “Text me updates” option and enter your mobile number at time of checkout.

Text STOP to 48788 to opt out.
Text HELP to 48788 or contact us for assistance.

6. Your Responsibilities

You are responsible for any activity that occurs through your use of the Website and through your account and you agree you will not sell, transfer, license or assign your account, followers, username, or any account rights. With the exception of people or businesses that are expressly authorized to create accounts on behalf of their employers or clients, King Arthur Baking prohibits the creation of and you agree that you will not create an account for anyone other than yourself. You also represent that all information you provide or have provided to King Arthur Baking upon registration and at all other times will be true, accurate, current and complete and you agree to update your information as necessary to maintain its truth and accuracy.

You are responsible for keeping your password secret and secure.

You are solely responsible for your interactions with other users of the Website, whether online or offline. You agree that King Arthur Baking is not responsible or liable for the conduct of any user. King Arthur Baking reserves the right to monitor and restrict activity on the Website but has no obligation to monitor or become involved in disputes between you and other users. Exercise common sense and your best judgment when interacting with others, including when you submit or post content or any personal or other information.

7. Acceptable Use

Our goal is to create a positive, useful, and safe user experience. To promote this goal, we prohibit certain kinds of conduct that may be harmful to other users or to us. When using our Website and its features and functions you may not:

  • violate any applicable federal, state, local, or international law, rule, or regulation;

  • violate, infringe, or misappropriate other people's intellectual property, privacy, publicity, or other legal rights;

  • post or share anything that is illegal, abusive, harassing, harmful to reputation, pornographic, indecent, profane, obscene, hateful, racist, or otherwise objectionable, including any posts intended for defaming, stalking, bullying, abusing, harassing, threatening, impersonating, harming, impersonating or intimidating people or entities.

  • create, solicit, transmit, or procure the sending of, any unwanted, unsolicited or harassing comments or communications, including advertising or promotional material, without our prior written consent, such as spam ;

  • create accounts or access data (including user information) through unauthorized means, such as by using an automated device, caching, script, bot, spider, crawler or scraper;

  • use the Website in any manner that could disable, alter, overburden, damage, or impair them or engage in any other conduct that restricts or interferes with any other party’s use, which, as determined by us, may harm King Arthur Baking or users of the Website and expose them to liability, including but not limited to by transmitting any worms, viruses, spyware, malware or any other code of a destructive, malicious, intrusive, or disruptive nature;

  • stalk, harass, or harm another individual;

  • impersonate King Arthur Baking, a King Arthur Baking employee, another user, or any other person or entity or otherwise perform any other similar fraudulent activity, such as phishing;

  • use any means to scrape or crawl any web pages contained in the Website;

  • attempt to circumvent any technological measure implemented by us or any of our providers or any other third party (including another user) to protect the Website;

  • attempt to decipher, decompile, disassemble, or reverse engineer any of the software or other underlying code used to provide the Website; or

  • advocate, encourage, or assist any third party in doing any of the foregoing.

Users that do not adhere to our Terms of Use may be restricted from interacting with King Arthur Baking online, phone, or chat tools. We reserve the right to remove or “ban” users that fail to follow our acceptable use policies from using our social media properties.

8. Inaccuracy disclaimer

Despite our best efforts, we're only human. The site may occasionally contain errors, including incorrect prices, unclear recipe directions, or inaccurate photos. We will make reasonable efforts to correct and update mistakes as we discover them, without notice and without liability for any issues they may have caused prior to their correction.

9. Links away from our Website

Our website contains links to other sites and resources provided by third parties, these links are provided for your convenience only. This may include links contained in advertisements, sponsored, or affiliate links. We have no control over the contents of those sites or resources and accept no responsibility for them or for any loss or damage that may arise from your use of them. If you decide to access any of the third-party websites linked to our Website, you do so entirely at your own risk and subject to the terms and conditions of use for such websites.

10. Links to our Website

You may link to our Website provided you do so in a way that is fair and legal and does not damage our reputation or take advantage of it, but you must not establish a link in such a way as to suggest any form of association, approval, or endorsement on our part without our express written consent.

The Website may provide certain social media features that enable you to: link from your own or certain third-party websites to certain content on our Website; send communications with certain content, or links to certain content, using the Website; or cause limited portions of content on the Website to be displayed or appear to be displayed on your own or certain third-party websites.

You may use these features solely as they are provided by us, and must not otherwise: establish a link from any website that is not owned by you; cause the Website or portions of it to be displayed on, or appear to be displayed by, any other site (for example, scraping, framing, deep linking, or in-line linking); or take any action with respect to the Website that is inconsistent with these Terms of Use.

We may disable any social media features and any links at any time without notice in our sole discretion.

11. User Generated Content

Any material you add to the Website or social media platforms associated with King Arthur Baking, including but not limited to photos and comments on our blog, recipe and product ratings and reviews, Facebook, Instagram, Twitter etc. (“User Contributions”) will become a part of the site and may be used for our marketing purposes. If you're not comfortable sharing what you write with the general public—please don't share it. We also reserve the right to delete or remove any obscene, abusive, or other objectionable, inaccurate or misleading materials posted to our Website and to our social media properties.

In addition, you represent and warrant that:

  • All of your User Contributions do and will comply with these Terms of Use.

  • You own or control all rights to the User Contributions posted by you on or through the Website or otherwise have the right to grant the rights and licenses set forth in these Terms of Use

  • You understand and acknowledge that you are responsible for any User Contributions you submit or contribute, and you, not King Arthur Baking, have fully responsibility for such materials, including its legality, reliability, accuracy, and appropriateness.

  • We are not responsible or liable to any third party for the content or accuracy of any User Contributions posted by you or any other user of the Website.

You may feel you have a great idea for a new product, or a special recipe you'd like to share. We do not offer compensation for any product suggestions, recipes, or other information submitted via email, product or recipe reviews, live chat, or any other online channels. In uploading content, you grant King Arthur Baking a non-exclusive, fully paid and royalty-free, transferable, sub-licensable, worldwide license to use, reproduce, modify, perform, display, distribute, and otherwise disclose to third parties the User Contributions that you post through the Website or otherwise provide to King Arthur Baking, subject to our Privacy Policy.

In addition, the Website is not a backup service and you agree that you will not rely on the Website for the purposes of storing User Contributions. King Arthur Baking will not be liable to you or third-party beneficiaries for any modification, suspension, or discontinuation of the Website, or the loss of any User Contributions.

12. Intellectual Property Rights

We grant you a limited, non-exclusive, non-sub-licensable, non-transferable license to access and use the Website for lawful purposes in accordance with this Terms of Use and our Privacy Policy.

The Website, including subsidiary sites shop.kingarthurbaking.com, classes.kingarthurbaking.com, contain content owned or licensed by King Arthur Baking, including name, logo, text, images, audio/visual works, icons and scripts (“King Arthur Baking Content”). King Arthur Baking Content is protected by copyright, trademark, patent, trade secret and other laws, and, as between you and King Arthur Baking, King Arthur Baking owns and retains all rights in King Arthur Baking Content and the Website.

Unless we give you permission to do so, you will not remove, alter or conceal any copyright, trademark, service mark or other proprietary rights notices incorporated in or accompanying King Arthur Baking Content and you will not reproduce, modify, adapt, prepare derivative works based on, perform, display, publish, distribute, transmit, broadcast, sell, license or otherwise exploit King Arthur Baking Content without the prior written permission of King Arthur Baking.

King Arthur Baking also respects the intellectual property rights of others, and we prohibit users of our Website from submitting, uploading, posting or otherwise transmitting any materials that violate another person’s intellectual property rights. To report any issues or allegations of infringement, please contact us.

13. Monitoring and Enforcement; Termination

We have the right to:

  • Modify or terminate the Website for any reason, without notice, at any time, and without liability to you.

  • Refuse, terminate, or suspend your access to all or part of the Website for any or no reason, including without limitation, any violation of these Terms of Use.

  • Upon termination, all licenses and other rights granted to you in these Terms of Use will immediately cease.

  • Force forfeiture of any username for any reason.

  • We may, but have no obligation to, remove, edit, block, and/or monitor content, User Contributions, or accounts containing materials that we determine in our sole discretion violates these Terms of Use.

14. Geographic Restrictions

King Arthur Baking is based in the United States and provides its Website for use to persons located in the United States. We make no claims that the Website or any of its content is accessible or appropriate outside of the United States. Access to the Website may not be legal by certain persons or in certain countries. If you access the Website from outside the United States, you do so on your own initiative and are responsible for compliance with local laws.

15. Accessibility

King Arthur Baking is committed to providing physical and digital access for persons with disabilities. Our Accessibility page has more information.

16. Indemnification

You agree to indemnify and hold harmless King Arthur Baking from and against any and all loss, expenses, damages, and costs, including without limitation reasonable attorneys’ fees, resulting, whether directly or indirectly, from your violation of these Terms of Use. You also agree to indemnify and hold harmless King Arthur Baking from and against any and all claims brought by third parties arising out of your use of the Website and the content you make available via the Website by any means, including without limitation through a posting, a link, references to said content, or otherwise.

17. Disclaimer of Warranties and Limitation of Liability

Violation of these Terms of Use may, in King Arthur Baking’s sole discretion, result in termination of your account. You understand and agree that King Arthur Baking cannot and will not be responsible for the content posted on the Website and you use the Website at your own risk. If you violate the letter or spirit of these Terms of Use, or otherwise create risk or possible legal exposure for King Arthur Baking, we can stop providing all or part of the Website to you.

To the fullest extent permitted by the applicable law, King Arthur Baking offers the Website “as-is” and makes no representations or warranties of any kind concerning the Website, express, implied, statutory or otherwise, including, without limitation, warranties of title, merchantability, fitness for a particular purpose, or non-infringement.

King Arthur Baking does not warrant that the functions of content contained on the Website will be uninterrupted or error-free, that defects will be corrected, or that King Arthur Baking’s servers are free of viruses or other harmful components through use or downloading material from the Website.

King Arthur Baking does not warrant or make any representations regarding use of the result of use of King Arthur Baking Content, User Contributions, or any other content on the Website in terms of accuracy, reliability, or otherwise.

Your use of the Website and its content is at your own risk. Except to the extent required by applicable law and then only to that extent, in no event will King Arthur Baking be liable to you on any legal theory for any incidental, direct, indirect, punitive, actual, consequential, special, exemplary or other damages, including without limitation, loss of revenue or income, lost profits, pain and suffering, emotional distress, cost of substitute goods or services, or similar damages suffered or incurred by you or any third party that arise in connection with the Website (or termination thereof for any reason), even if the King Arthur Baking has been advised on the possibility of such damages.

King Arthur Baking does not endorse, approve, or verify any posted content on the Website and the King Arthur Baking shall not be responsible or liable whatsoever in any manner for any content posted on the Website (including claims of infringement relating to content posted on the Website, for your use of the Website, or for the conduct of third parties whether on the Website or relating to the Website.

FOR NEW JERSEY RESIDENTS: Notwithstanding any term herein, these Terms do not limit your rights or our obligations under any applicable statute or law, including types and amounts of recovery; nor do they excuse us from any duty to avoid causing harm by means of gross negligence, recklessness, or intentional misconduct; nor do they disclaim our duty of care to our invitees; nor do they require you to defend and indemnify us in the event that any loss is caused by our negligence.

18. Waiver and Severability

The Terms of Use and our Privacy Policy constitute the sole and entire agreement between you and King Arthur Baking regarding the Website and supersedes all prior and contemporaneous understandings, agreements, representations, and warranties, both written and oral, regarding the Website.

If any provision of these Terms of Use is held by a court or other tribunal of competent jurisdiction to be invalid, illegal or unenforceable for any reason, such provision shall be eliminated or limited to the minimum extent such that the remaining provisions of the Terms of Use will continue in full force and effect.

19. Effective Date & Supplemental Terms

This agreement was last updated on 5/10/21 and applies to all uses, purchases, or registrations occurring after that date. Updates to these Terms of Use shall not apply retroactively. If any part of these Terms of Use is found to be unenforceable for any reason, it shall be removed, and the remaining Terms of Use shall be fully enforceable.

Please contact us if you have any questions about this policy.